The Spring / Summer collection
The Swatch range has grown to immeasurable levels with limited editions created
by globally renowned artists fetching huge sums. In 1991, at the height of the
Swatch craze, the "Kiki Picasso" Swatch sold for 62,000 Swiss Francs or
£25,000.00. Since then several limited edition Swatches have fetched hundreds,
even thousands, of pounds in the secondary market. Limited editions and the
sheer size of the back catalogue make Swatches a very appealing collectible.
Limited editions commissioned by huge iconic names have added tremendously to
Swatch collectibility. Names such as couture designer Vivienne Westwood, film
directors Pedro Almodovar and Akira Kurosawa. And lesser-known burgeoning
artists Yue Min Jun, Constantin Boym, and Bridget Mutji add a global, esoteric
value to the Swatch brand.
All Swatches, regardless of their individual beauty, are made to exacting
standards which deliver durability, precision and maintenance simplicity. At the
heart of all Swatches is an injection moulded synthetic case to which all the
components are uniquely micro welded.
The dial, or face is one of the key features of Swatch. The high quality printing of interesting artwork have been key to Swatch's marketing from day one. The glass (which is made of plastic), is then welded onto the synthetic case to create a water proof seal for all of the internal components. One of Swatches main attributes is the ease with which the owner can maintain the watch to avoid expensive visit to the jewellers.
Swatch features an easy access battery cover. One of the nice things about a Swatch battery cover is that it can be opened by anybody by using a coin, where as other manufacturers require special tools. The inside of the cover has a rubber seal and so re-waterproofing is achieved easily when the cover is replaced.