Founded in 1930 by Mr. Baumgartner in Switzerland, the Rodania company
commenced operations in Grenchen, a town renowned for its watch- and clockmaking
activities. It was not long before its excellent local reputation began to
spread, however, as export activities expanded the company's operations beyond
In 1947, RODANIA Grenchen had the vision and foresight to expand its operations
with the establishment of a subsidiary in Montreal, Canada. A short time later,
in 1951, a distribution company was established in Brussels, at the heart of
Europe. There a highly creative team, well versed in the techniques of modern
marketing, demonstrated its dynamism by becoming the uncontested market leader
in Belgium in just a few years' time.
In no time at all the RODANIA brand had made major inroads into Germany, France
and the Netherlands. And ever since that time, Rodania has continued to
experience extraordinary growth by pursuing a policy of constant international
But there have been other factors contributing to the great renown of the
Rodania name. One was the decision to create each year an exclusive "leader"
model, and to devote substantial resources to promoting it via sophisticated,
And while RODANIA has a highly masculine and sporty image, the company has
nevertheless developed a stunning collection of authentic female watches, which
proves that a real sense of fashion and fantasy are alive and well at the heart
of the company.
"New" is the most important word in the Rodania vocabulary: the company boasts a
dazzling variety of models, with enough choice to satisfy the most demanding of
And "Quality" is a given, since manufacturing is performed according to the
company's own high quality standards applied from the design phase right down
through production. Rodania thus offers quality of the highest level, at fair,
And that makes Rodania today one of the top names in watches throughout Europe.
Rodania is the Official Timekeeper of Dakar and also holding the
official "watch" license for the Dakar rally from 2002 to 2004.
Technology and other useful hints
Guided by a long tradition and experience, RODANIA has chosen to use
components and movements of the finest quality (the heart of every watch) based
on the very latest Swiss technology.
Cases and bracelets
Cases and bracelets are selected very carefully for durability and
longevity. Three metals are most commonly used in the manufacturing of RODANIA
watches: steel, titanium and base metal (brass).
Steel: either the all steel or 2-tone gold plated version is the
preferred choice for watches which are designed for long-term resistance to the
Titanium: is a metal which has wide applications in such areas as
medicine, dental surgery and aviation. Titanium is a hard but very light metal
(it's characteristic is the grey tone and the very light weight). It is also
hypoallergenic which makes it the ideal watch for someone with allergies.
Base metal (brass): is always treated with a finishing (plating) such as
gold, rhodium or palladium. The plating is applied in various degrees of
thickness - called microns. Our minimum standard in the less expensive
collection is a 3 micron (a base of 2 micr. in 18K and 1 micr. of 23K for
finishing). However, most of our line features a minimum plating of 5 micr. up
to and including 20 microns. The thicker the plating - the longer the finishing
Mineral or Sapphire crystals
Mineral or Sapphire crystals are today's standard in quality watches.
Rodania is using both types of crystals. The sapphire crystal has the
advantage of being scratch resistant to a very high degree (a hardness of 9 on a
scale of 10). This will make your watch crystal appear new for a long period of
The advantage of the mineral crystal over the sapphire is the fact that
it is more shock resistant - but will scratch more easily. Therefore, sports
watches are sometimes purposely equipped with a mineral crystal in order to
eliminate the possible danger of getting damaged by a more fragile (shattered)
Most of the Rodania watches are water resistant.
Watches are resistant to various degrees - which are measured in ATM or
atmospheres sometimes also referred to as BAR. Example:
1 ATM = 10m or 33 feet
3 ATM = 30m or 100 feet
All watches which are guaranteed to any degree are always engraved on the case
back: WATER RESISTANT xx ATM. Without this engraving the watch should be
considered not water resistant and be treated accordingly.
There is also another expression widely used in our industry - which is the
unfortunate term : "SHOWERPROOF". Contrary to its meaning, a watch
which is called showerproof is definitely not intended for use in a shower.
Quite the opposite. Showerproof or for lack of a better term 'SPLASHPROOF"
actually means that the construction of the case is made like a water resistant
watch but was not tested and is not guaranteed against any exposure to moisture.
Therefore, a showerproof watch which is returned with a rusty movement is not
covered by the warranty.
Recommended degrees of water resistant protection: The general recommendation
for any watch is to avoid exposure to water whenever possible!
Showerproof watches are in many cases dress watches which are generally worn in
30M or 3 ATM are recommended for brief contact with water only. Not ideal for
50M or 5 ATM are tested to withstand pressures up to 50M and can be used for
swimming and other moderate aquatic sports
100M or 10ATM are the ideal sports or professional watch for heavy duty use in
aquatic sports (except diving).
200M or 20ATM are highly specialized watches which are equipped with special
crystals, usually screw down crown and screw backs which allows their exposure
to the pressure of 200M.
Please keep in mind, that any watch which is guaranteed water resistant should
be checked by a professional and qualified watch repair service center on a
yearly basis. Any gaskets and O-rings for crowns, backs and crystals must be
replaced as needed.
When having a battery changed in your water resistant watch, it is very
important that a water proof test be done at the same time, in order to insure
continued protection against moisture. Have your batteries changed only by
qualified and well equipped professional watchmakers. We recommend that you use
the Swiss Made RENATA batteries in all RODANIA watches.
Individual identification of quality features
Each watch delivered to you by an authorized retailer will feature a string
tag outlining the 6 basic quality features of the watch you have chosen
Features: Swiss Made
20 ATM (200m) Water resistant
case/bracelet 2-tone steel
one directional, rotating divers bezel
bracelet with security lock buckle
Your retailer will gladly explain to you the meaning of the quality symbols. The
symbols are also shown and explained in the warranty booklet provided with your
Like any product, your watch is negatively affected by dust and
perspiration. Salt crystals from the skin attack the metal band and leather
strap. We recommend that you clean your watch regularly with a slightly damp,
soft cloth. The metal and gold plating will retain their lustre longer. Metal
watch bracelets on watches with water resistance up to 50 meters or more can be
washed under the tap with mild soap. Make sure that the watch crown is pushed
into place and that the crystal is not damaged before making any contact with
water. Have only a professional watch-repair service replace the battery since
they know how to check the gaskets and replace them, if necessary. Always ask
for a waterproof test if you want your watch to remain water resistant after a
battery change. Rodania recommends Swiss Made RENATA batteries.
Back to Famous Watches.