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FOSSIL

 

Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the Company's proprietary FOSSIL®, RELIC® and ZODIAC® brands as well as licensed brands for some of the most prestigious companies in the world, including EMPORIO ARMANI®, DKNY®, DIESEL® and BURBERRY®. The Company also offers complementary lines of small leather goods, belts, handbags and sunglasses under the FOSSIL and RELIC brands, jewellery under the FOSSIL and EMPORIO ARMANI brands and FOSSIL apparel. The Company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the Company's e-commerce website at www.fossil.com.

The Company differentiates its products from those of its competitors principally through innovations in fashion details. These innovations include variations in the treatment of watch dials, crystals, cases, straps and bracelets for the Company's watches and innovative treatments and details in its other accessories. An in-house creative services team coordinates product design, packaging, advertising and in-store presentations to more effectively and cohesively communicate to its target markets the themes and images associated with its brands. Brand name development is further enhanced through Company-owned stores as well as the Company's website.

Utilizing several wholly and majority-owned watch assembly facilities and centralized distribution points enables the Company to reduce its inventory risk, increase flexibility in meeting the delivery requirements of its customers and maintain significant cost advantages compared to its competitors. Additionally, the Company's centralized infrastructure in development/design coupled with its production/sourcing capabilities allows it to leverage the strength of its branded watch portfolio over an extensive global distribution network.

Fossil was founded in 1984 at a time when watches were created primarily for function rather than fashion. The Company sought to fill this void in the market and began designing watches that served as a fashion accessory in addition to keeping accurate time. To draw attention to the Company's objective to deliver a product that was high quality at a value price, it adopted an Americana image reminiscent of a simpler time in history where value and fun with fashion stood out. As time has passed, the Company and its products have evolved as well. Continual innovative development and exceptional performance have kept the Company on a track of over 15 years of uninterrupted growth.

In 1993, with revenues of just over $70 million, the Company brought its story and ideas for the future to Wall Street and became a NASDAQ listed company trading under the symbol FOSL. To ensure the quality of its watch products and protect the incubation of its innovative ideas, the Company began acquiring assembly facilities in the early 1990's. As the FOSSIL brand recognition and reputation for quality and customer service grew, customers and consumers were driving the product into new areas. The Company began expanding rapidly into new product categories, geographic territories and distribution channels. Today, the Company sells various accessory products under multiple owned and licensed brand names across over 90 countries around the world. These products are sold in department, specialty and jewelry stores in addition to the Company's own retail stores and e-commerce website with yearly sales now exceeding $600 million.

New opportunities are explored everyday and the Company's brand names are just starting to gain recognition in many parts of the world. Renowned designers are constantly studying emerging fashion trends to bring customers the most innovative and unique products on the market to date. In addition, the Company is building its infrastructure to ensure it has strong foundation in which to grow and continue building its rich history of innovation and performance.

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Watches Sales

The largest collection of
watches and clocks on the web

Watches Sales: The largest collection of watches and clocks on the web