To quote Alfred Dunhill, my experience in the motorists’ trade has convinced
me that, if one can exactly meet the desires of a good class of public, time
alone is necessary to make the business profitable. Compared with quality, price
is relatively unimportant”.
These sentiments still shine today in all Dunhill products and watches. It is
the vigilant focus on quality that separated Dunhill watches in his day, and
continues to do so in the present.
In the year 1906 Dunhill Motorities was in full swing. Alfred Dunhill had
father's saddlery, and the modern man of the world could find everything here to
warm the heart of any automobile enthusiast, making transportation on four
wheels an absolute joy: from newly developed signal horns and goggles to
clothing providing protection against the elements, all bearing the brand name
of Dunhill, naturally. After all, the street mongrels of the time didn't show
any respect for the strange new vehicles, the streets themselves were unsurfaced
and accordingly dusty, and new means of transportation did not for the most part
features a sensible chassis.
In this year, Alfred Dunhill offered his customer a watch for the first time
which was, of course, tailored to the needs of the motor car enthusiast. It
contained a stopwatch with whose help it was possible to time laps during
increasingly popular automobile races.
Dunhill, who had in the meantime established himself as a tobacco specialist in
the fashionable St. James quarter, subsequently built his watches into
artistically decorated cigarette lighters, ashtrays, pipe accessories, and even
into belt buckles and brooches. In line with the current trend, his first
wristwatches were introduced at the end of the 1930s, among which was the
The classic Dunhill watch models are also at the forefront of 2002's line, and
for the first time Dunhill has ventured out with above-average creations
sporting interesting mechanical movements. The Facet Darkar, for example, is
outfitted with a specially prepared hand-wound movement by Jacquet with the
subsidiary second dial at an unusual position (8 o'clock)
The brand, at home within the Richemont group, is trading a more individual path
in terms of distribution as well. The Dunhill Flagsship Store was recently
opened in London's noble Old Bond Street; and as during Motorities times, offers
its discriminating clientele everything their hearts could desire - provided it
bears the name of Dunhill.