Nothing embodies Corum Watches more than their motto: “superb craftsmanship
combined with the endless search for beauty and innovation.”
This simple idea, formed in 1956, has catapulted Corum to the prestigious ranks
of the foremost Swiss Watch Manufacturers in the world. A commitment to
excellent that still exists today. While keeping a firm grasp on the Swiss watch
making fundamentals and origin, Corum always focuses forward into the future in
order to constantly stay on the cutting edge.
Corum, a Swiss watch manufacturer which ranks amongst the most prestigious in
the world. Founded in 1956 in La Chaux-de-Fonds, Switzerland, the Corum brand
achieved prominence because of its simple philosophy--"superb craftsmanship
combines with the endless search for beauty and innovation." This initial
commitment to excellence still prevails today.
Now, more than 45 years after the founder's dream gave rise to the venerable
Corum name, another watch industry visionary, Severin Wunderman, has taken the
helm as the new owner of the company.
Creating a new phase in Corum's history, his designs have already been hailed by
the press as "youthful, dynamic and daring." Under Sevein Wunderman's vigilant
guidance these unparalleled designs continue to flow from the company's
Preserving the company's tradition of precision craftsmanship, as well as
keeping a keen eye on the future, Severin Wunderman intends that Corum remains
on the cutting edge of luxury Swiss watch making.
The teaching of this master profoundly influenced the young man and proved to be
of great help to him in later years, particularly during the difficult time of
the Great Depression. Once his training was completed, he worked as master
horologist in several local factories. The economic crisis forced companies to
drastically reduce production, certain of them closing down entirely. It is at
this time that Louis Cottier decided to go into business on his own, working for
13 years in the back room of a book and stationery shop which his wife operated
at rue Vautier 45 in Carouge. In this modest atelier he began his activity as a
maker of desk clocks, pocket Corum watches, wristwatches and hand-made
prototypes. In the beginning, he made wristwatches without hands, and watches
with jumping digital hours, as well as watches with Automata and Jacquemarts. It
was in this workshop that his first World Time pocket watch was made in 1931 for
Beszanger, a well-known local jewelry and watch shop.