In the early 20th century two young Swiss Watchmakers sought to create
watches not only of great beauty and craftsmanship, but watches that also
permitted flowing functionality and seamless simplicity.
Concord fashions many luxury timepieces incorporating many precious metals and
gems into their elegant designs.
Concord watch making broke new ground and made fashion history with the Concord
Delirium, Concord Delirium IV and the Haute Horlogerie watches and stands as an
industry leader in producing micro-thin luxury watches.
Concord watches are timepieces of distinction and character... impressive
watches that are guaranteed to impress others.
Truly one of the most innovative watch companies, Concord has been creating
timepieces of distinction for nearly a century. From the beginning, Concord
focused on technical prowess and aesthetic advancements, quickly propelling
itself to a premier position within the world of fine watch making
Since its founding in Bienne, Switzerland, in 1908, Concord has regularly turned
Within the first decade of its existence, the brand carved out a niche for
itself as a producer of luxury timepieces, crafting in platinum and accenting
its watches with diamonds, rubies, emeralds and sapphires.
In the 1920s, Concord moved into the realm of clock design and unveiled the
now-famed Concord Ring Clock—the first portable eight-day winding travel alarm
clock. Nearly two decades later this clock was still so impressive that
president Harry Truman presented it to several heads of state in 1945, including
In 1969, visionary businessman Gedalio Grinberg purchased Concord Watch Company
and incorporated it into North American Watch Corporation in New York—which is
known today as Movado Group Inc. Under Grinberg’s vigilant eye, the Concord
brand flourished. Groundbreaking research resulted in the launch of the
quartz-powered Delirium in 1979. The world’s thinnest watch, the Delirium
measured 1.98mm. Within a year, the brand broke its own record with the Delirium
IV—measuring just under 1mm.
A year later, in 1980, Concord introduced its Mariner sports watch, and in 1986
unveiled the Saratoga—an icon for the brand even today. A trendsetter in the
sophisticated art of watch design, Concord went on to launch the Saratoga Exor
Created in three versions, including a perpetual calendar, minute repeater and
tourbillion, each of the Exor watches was so elaborately decorated with gemstones
that they ranked among the world’s most expensive jeweled creations.
Today, Concord’s impressive roster includes not only the Saratoga, but the
sophisticated Veneto watch (launched in 1996), the daring 18-karat gold
geometric La Scala (launched in 1997), and the bold La Scala Stainless Steel
Chronograph (launched in 2001).
In typical Concord style, the brand regularly adds new models to these
collections—offering fresh intrigue and excitement.
Determined to adhere to the highest standards in watch making, Concord creates
all of its timepieces with scrupulous attention to detail, performance and
originality. Such is the case with the superb Saratoga line. First launched 17
years ago, the Saratoga was a sophisticated, elite timepiece that earned
international praise. It has remained an important signature collection for the
brand and was recently reinterpreted to reflect today’s lifestyles and designs.
The new Saratoga is the culmination of nearly a century of Concord watch making
excellence. Its casually elegant beauty is emphasized by the eight-sided bezel—a
hallmark of the watch—and by the striking modernistic scallop-engraved dials.
The faces are graced with alpha hands, applied markers and numerals, with a date
A precision sports watch, the Saratoga is sleek and bold—a true expression of
individuality. The newly designed Saratoga watches are crafted in solid
stainless steel, 18-karat white or rose gold, and stainless steel with 18-karat
yellow-gold or rose-gold accents.
They feature a distinctive woven-link bracelet with deployment clasp and
elegantly engineered, patented crown protector that securely latches shut to
ensure water resistance to 50 meters. The newest models feature embossed
case backs with an equestrian design, recalling the original sport for which the
watch was created. New variations include diamond-adorned bezels and dials.
Paying homage to its heritage, Concord has unveiled a one-of-a-kind Saratoga
Tourbillion that is crafted harmoniously in 18-karat white gold. This spectacular
piece is a work of art and old-world craftsmanship.
It features a tourbillion escapement, minute repeater, chronograph, and power
reserve. The watch features a sapphire case back to view the magnificent
Concord’s smoothly sculpted, incredibly elegant La Scala collection dons newness
with color and gemstones. First introduced at the 1997 World Watch and Jewelry
Fair in Basel, the La Scala stole hearts with its sleek design and bold beauty.
Already rich with variation, the La Scala collection of round and square
timepieces boasts chronograph models bedecked in diamonds (colorless and black)
or in gemstones (sapphires of all hues).
The straps of these watches are interchangeable and are made of alligator or
rubber in many colors and shades.
Bracelets of these architecturally inspired timepieces feature deployment clasps
and are crafted either in steel or in 18-karat gold.
New square models include a stainless steel chronograph with two rows of
diamonds on the top and bottom case-to-bracelet attachments, with a lustrous
mother-of-pearl dial in pastel hues of either lilac, mango or yellow with color-coordinated
straps. There also is a full diamond-set model.
For a more fashionable appeal in the world of luxury, Concord has unveiled the
striking 18-karat white-gold La Scala Fashion manchette model that wears like a
Featuring a panoply of diamonds in varying settings, the watch is reminiscent of
a fine piece of sculpted jewelry.
It is available with either 122 diamonds weighing just over 1 carat, or with 328
diamonds with a total weight of just over 3 carats.